New Google Penguin Update Goes Much Deeper For Better Search Results

Date: 25-May-2013

Google rolled out the next generation Penguin #4 (Penguin 2.0) of the Penguin webspam algorithm. The previous iteration of Penguin would essentially only look at the homepage of a site. The newer generation of Penguin goes much deeper.

Google has so far rolled out the following Penguin updates:

  1. Initial Penguin Update, April 24th 2012
  2. Penguin 1.1, May 25th 2012
  3. Penguin #3, October 9th 2012
  4. Penguin #4 (aka Penguin 2.0), May 22nd, 2013

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.

What Matt meant by “deeper” is that Google is going deeper into their index, link graph and more sites will be impacted by this than the previous Penguin 1.0 update. By deeper, Matt does not mean how it impacts a specific web site architecture but rather how it impacts the web in general.

Penguin 2.0 is a little more comprehensive than 1.0. It was predicted to go dipper and it really did it.
About 2.3 of English queries are affected, a regular user might notice; also impact other languages. The percentage of other languages depend on the level of their spam.

You might have been affected by the new update, but it is a plus for Google. This is very useful for regular web users who are totally depended on internet, mainly on Google for news, information and all. They will get more genuine and research information more quickly than before, not searching a lot. It will save their search time and will provide the very real thing what they actually wanted. That means the Google search engine is going to be more active and qualitative. It will experience a better search process.

Site owners who are negatively impacted should keep a good watch on their sites. Their rank might decrease more. If you see major traffic losses, then penguin 2.0 is the culprit. Site owners please keep watch on your Google webmasters accounts for latest information and warnings.

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